Convincing the Enterprise to Team Up on PR
David Gerzof Richard, Founder & CEO at BIGfish PR, will lead this session on how convince large enterprises to partner up on PR.
To start off, David will share his favorite examples of startups standing on the shoulders of giants – i.e. unlocking massive media exposure through joint PR with their enterprise partners and customers. David will then lead us through an exercise of…
a) Identifying a target enterprise
b) Pitching and securing a joint PR strategy (as part of a larger sales or partnership discussion)
c) Convincing the media to get onboard with coverage
In addition to leading the team at BIGfish, David is a Professor of Communication Science at Emerson College and an active contributor to Entrepreneur Magazine.
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