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Perfect Market Positioning For Your Startup

September 25 @ 2:30 pm - 4:00 pm

Expert

Mike Troiano, Partner at G20 Ventures

Agenda

Mike (VC, multi-time startup CEO, and marketing guru) will lead this workshop on telling your story more effectively to customers, investors, and prospective employees.

The centerpiece of Mike’s model is a positioning framework he created and has used with well-known startup accelerators since 2012.  Hundreds of companies have used Mike’s approach to describe what they do and why it matters more quickly, consistently, and effectively.

Mike is a former NY ad agency executive who worked on the Coca-Cola, AT&T, and Taco Bell brands among many others. He is a 2-time founder and 6-time startup executive (most recently serving as the CMO of Boston-based Unicorn Actifio) before going over to the VC dark side in 2017. At G20 Ventures, Mike has quickly become one of the most influential and well-connected venture capitalists in Boston, and his workshop is practically a right of passage for startups up and down the East Coast.

Reserve your spot

If you are a member of Venture Lane, you should have already received your invitation. Not a member? No problem. We will always try to accommodate additional guests. Get in touch at contact@theventurelane.com.

Details

Date:
September 25
Time:
2:30 pm - 4:00 pm
Event Category:

Details

Date:
September 25
Time:
2:30 pm - 4:00 pm
Event Category: